Title : Japan November 2017
link : Japan November 2017
Japan November 2017
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Prius PHV: Japan 2017 Best Seller. by a 1.000 miles, but...
What about in 2018?
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Prius PHV surge pulls the market to record levels
If the first half of 2017 saw this market recovering, thanks to the introduction of the new Toyota Prius PHV, ruling without competition for the most part of the year, the October introduction of the new Nissan Leaf cemented the recovery, stealing the last two Monthly Best Selling trophies from Toyota, coinciding with a plateauing of sales from the PHEV hatchback.
Is there a correlation between both events?
Thanks to these two new models, the PEV share is now at 0.95%, but it looks that 2017 won't be the year that the Japanese market finally surpasses the all-important 1% barrier (In 2013 it reached 0.92%, '14 had 0.98%, best result yet).
If the 2017 Best Seller trophy is certain to go to Toyota and its Prius PHV, thanks to 25.000 units, obliterating all previous records, providing the brand's second award, adding to the 2012 trophy, for the 2018 edition, the Toyota nameplate wil have a much harder task at hand, as the Nissan Leaf is said to have a 30-45k sales target for Japan alone.
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Pl
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Japan
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Nov.
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2017
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%
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Pl '16
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1
2
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Toyota Prius PHV
Nissan Leaf *
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1.670
1.912
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25.060
14.619
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54
32
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N/A
1
|
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3
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Mitsubishi Outlander PHEV
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235
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4.277
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9
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2
|
|
4
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BMW i3 e)
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85
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695
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2
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4
|
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5
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Nissan e-NV200 / Evalia e)
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20
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414
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1
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3
|
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6
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Mitsubishi Minicab Miev
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15
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294
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1
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5
|
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7
8
9
10
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Tesla Model S e)
Mitsubishi I-Miev
Tesla Model X e)
BMW X5 PHEV e)
Others
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10
20
5
5
13
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185
177
150
100
231
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0
0
0
0
1
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6
8
N/A
12
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|
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TOTAL
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3.990
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46.202
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100
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e) Estimate
* - Includes Leaf I & II
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