Title : Japan December 2018
link : Japan December 2018
Japan December 2018
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Prius PHV: Japan 2017 Best Seller. by a 1.000 miles, but...
What about in 2018?
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Prius PHV #1 in record levels
If the first half of 2017 saw this market recovering, thanks to the introduction of the new Toyota Prius PHV, ruling without competition for the most part of the year, the October introduction of the new Nissan Leaf cemented the recovery, with Nissan's hatchback always beating the Toyota nameplate since.
Thanks to these two new models and the help of BMW, the 2017 PEV share finally climbed north of the 1% barrier, at 1,1%, being the first time the Japanese market surpasses the all-important 1% barrier (In 2013 it reached 0.92%, '14 had 0.98%).
The 2017 Best Seller trophy went to Toyota and its Prius PHV, thanks to over 26.000 units, obliterating all previous records, and providing the brand's second award (The first was in 2012), but for the 2018 edition, the Toyota nameplate wil have a much harder task at hand, as the Nissan Leaf is said to have a 30-45k sales target for Japan alone.
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Pl
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Japan
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Dec.
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2017
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%
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Pl '16
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1
2
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Toyota Prius PHV
Nissan Leaf *
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1.674
2.306
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26.734
16.925
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48
30
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N/A
1
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3
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Mitsubishi Outlander PHEV
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343
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4.774
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9
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2
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4
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BMW 225xe A.Tourer e)
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175
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1.598
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3
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N/A
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5
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BMW 330e e)
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100
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954
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2
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N/A
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6
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BMW i3 e)
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125
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871
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2
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N/A
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Others
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462
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4.089
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6
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TOTAL
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5.185
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55.945
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100
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e) Estimate
* - Includes Leaf I & II
thus Article Japan December 2018
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