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Title : Japan December 2018
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Japan December 2018

Nissan Leaf is Big in Japan

Some 52.000 units were registered in the Japanese PEV market, down 7% regarding 2017, with the 2018 PEV share ending at 1.0% share, down 0.1% regarding 2017, mostly due to the Toyota Prius PHEV, that saw its sales sink 54%(!) this year, to some 12.400 units, without any other reasonable explanation beyond the fact that demand slowed down significantly.

Is the 2018 Best Seller Nissan Leaf stealing sales to the Toyota PHEV?

It sure seems so, as the Nissan Leaf, saw its sales grow 52%, although an unusually weak December (455 units, worst result in 2018), prevented the Nissan BEV to beat last year record of 26,734 units, set by the Toyota Prius PHEV. 

Is the upcoming 62 kWh Leaf already eating sales on the current 40kWh version?

Oh well, it didn't got the sales record, but at least it collected another Best Seller title, its 5th, after winning in 2011, 2013, 2014 and 2016.

As for the third significant plug-in model in Japan, the Mitsubishi Outlander PHEV, sales were up (+47%) this year, mostly thanks to the recent restyle, that brought updated specs, but still, we are far from the numbers scored in 2015, when the nameplate hit 11,000 registrations. 

Below the Big Three domestic players, the only other maker with a significant share is BMW, with 8%, with the following being Mini, with just 2%.

In 2019, expect the market to resume the growth path, with the Nissan Leaf becoming a more frequent presence among the mainstream best sellers, thanks to the new 62 kWh version.

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