Title : France December 2019
link : France December 2019
France December 2019
Renault Zoe and Tesla Model 3 pull market to record heights
The French PEV passenger car market registered a record 7,250 units in December (+28% YoY), a new all time record, thanks to the leader Renault Zoe (2,097 units, a new year best), that seems to be past the worse of the production ramp up, the Tesla Model 3, that with 1,250 units, had its best result ever in France, while PHEV sales more than doubled YoY, helping along with the record score.
This record result and plugin share (3.4%, 2.3% for BEVs alone) in December, pulled the 2019 PEV share to 2.8% (1.9% BEV), a new record, although not that far from the 2.1% of 2018...Better luck in 2020?
More telling of the changing times is the diesel fall from grace in the mainstream market, with the 2019 share shrinking to 34% (39% in 2018), a significant departure from the 47% of 2017 and a far cry from the 72% of 2012...Will diesel sales be dead here by 2025?
Looking at December Best Sellers, besides the aforementioned Renault Zoe and Tesla Model 3, the BMW Group had two representatives on the Top 5, with both the #3 BMW i3 and #5 Mini Countryman PHEV scoring record results, with the 485 units of the German hatchback being particularly relevant, as this record performance happens over six years after it started zooming French roads. Has the quirky hatchback acquired cult status?
Someone that is starting to become familiar in this Top 5, is the Porsche Cayenne PHEV, that ended December in 4th, with 366 units, its best result in 17 months. Will we see it again in 2020?
|
Pl
|
Model
|
Sales
|
|
1
|
Renault Zoe
|
2,097
|
|
2
|
Tesla Model 3
|
1,250
|
|
3
|
BMW i3
|
485
|
|
4
|
Por. Cayenne PHEV
|
366
|
|
5
|
Mini Country. PHEV
|
236
|
In a market known for its stability, it is no surprise to find that the Renault Zoe won the Models trophy, its 7th in a row, with a record 18,817 units, a 11% improvement over the 2018 result, while the Tesla Model 3 removed the Nissan Leaf from its usual runner-up spot, with the Japanese hatchback not helping itself in any way, having dropped its sales by 20% regarding last year, and i guess that if the year had a few more months, even the 3rd place would be out of its hands.
Time for price slashing, Nissan?
The 2018 Bronze Medal, the BMW i3, this time was only 5th, with 2.954 units (+22% YoY), surpassed by the #4 Mitsubishi Outlander PHEV, that recovered the Best Selling PHEV (and SUV) titles from the Volvo XC60 PHEV.
Looking at the second half of the table, the Porsche Cayenne PHEV profited from its strong year end to jump 3 spots, into #14, but nevertheless, it wasn't enough to become the 2019 Best Seller in the Luxury SUV category, as the #11 Range Rover Sport PHEV took the prize for the first time, after a close race with another heavyweight, last year winner Volvo XC90 PHEV.
Outside the Top 20, a reference to the 195 registrations of the new BMW X5 PHEV, its second record performance in a row(!), with two midsize SUVs also shining, as both the Audi Q5 PHEV (86 units) and the Jaguar i-Pace (74 units) scored record results, but the most surprising result of the month went to Geely's LEVC TX5 EREV, that thanks to a new ride-hailing company operating in Paris, it registered 96 units in December.
Looking at a few other sub-categories, the BMW 225xe A. Tourer won once again the Best Selling MPV award (lack of competitors tend to do these things…), while the Mercedes E300e/de won their first Luxury Car title.
In the brands ranking, Renault (31%) won its 8th consecutive(!) title, followed at a distance by the #2 Tesla (12%) and the #3 BMW (8%), with the German brand managing to keep the #4 Nissan (7%) at bay.
Looking into 2020, the Renault Zoe will probably cross the 20,000 units mark and the Tesla Model 3 should reach some 8,000 units, so no big surprises, but true disruption will start with Peugeot playing its cards, namely when starting to deliver its 208 EV, forcing the Renault Zoe to play game and make an effort to keep the leadership, while the 3008 PHEV and 508 PHEV could surprise in the PHEV category.
Midsize Car Best Sellers
|
Pl
|
Model
|
2019
Sales |
|
1
|
Peugeot 508
|
15,477
|
|
2
|
Mercedes C-Class
|
8,194
|
|
3
|
Renault Talisman
|
6,824
|
|
4
|
Tesla Model 3
|
6,455
|
|
|
|
|
Tesla Model 3 apart, this category still has a long road ahead, with one unplugged model (Talisman), and another soon-to-be-electrified, the Peugeot 508, that should help to the electrification cause.
The Mercedes C300e/de twins still have a low degree of electrification, with just 3% of sales belonging to their PHEV versions, but expect this percentage to grow throughout the year.
The Mercedes C300e/de twins still have a low degree of electrification, with just 3% of sales belonging to their PHEV versions, but expect this percentage to grow throughout the year.
With the arch-rival Peugeot electrifying its midsize model, one wonders if Renault has plans to electrify the Talisman.
Midsize SUV Best Sellers
|
Pl
|
Model
|
2019
Sales |
|
1
|
DS 7 Crossback
|
14,099
|
|
2
|
BMW X3
|
6,148
|
|
3
|
Mercedes GLC
|
5,975
|
|
4
|
Volvo XC60
|
5,897
|
|
5
|
Audi Q5
|
5,256
|
This SUV category has also a low degree of electrification, with 3 unplugged models, and of the 2 electrified models, only the Volvo XC60 (32% of sales belonged to the PHEV version) has a significant degree of electrification, as the Audi Q5 has only 6% plugin share.
Expect a fast electrification in 2020, with the leader DS 7 starting to deliver its PHEV units in volume, the #2 BMW X3 also delivering a PHEV version soon, and the Mercedes GLC also with a PHEV version in the cards, we could see a fully electrified Top 5 sometime next year. Not bad, eh?
thus Article France December 2019
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