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Title : Sweden February 2020
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Sweden February 2020

Kia is Big in Sweden

Volvo and Kia shine

Good news continue coming from Sweden, with the local plug-in market doubling the number of registrations, to 5.435 registrations, placing the PEV share at 26% (28% YTD). 

If we look only at tradicional ICE (diesel and gasoline) sales, the diesel demise is visible, with the black-labeled fuel dropping 10%, from 37% a year ago, to the current 27%. 

At this pace, diesel sales will be dead by 2023...

Looking at last month Best Sellers, the fact that the mainstream market is getting electrified means that the plugin market is becoming influenced by the overall tastes, and what do regular Swedes like? 

That's right, Station Wagons, midsized preferably, and looking at the podium positions, that's exacly what we see, with the Volvo S/V60 twins jumping from #4 to the leadership, thanks to a record 666 registrations last month, followed by the #2 VW Passat GTE, with the Kia Optima PHEV closing the podium, and making a 100% midsize car podium.

Besides earning the leadership in February, through the S/V60 twins, Volvo had also other reasons to celebrate, with the XC60 PHEV climbing to #7, thanks to 294 units, its best result since June '18, while its youngest one, the XC40 PHEV compact SUV, finally started to ramp up deliveries, registering 123 units last month, and allowing it to join the table in #20, with the Swedish maker finally placing all the 5 models in the Top 20.

The Kia lineup also shined, with the Niro PHEV registering 392 units in February, its best performance in 8 months, while its BEV sibling had 359 deliveries, its best score ever, allowing it to climb to #6.

But the real surprise came in #10, with the Audi e-Tron registering a record 208 units, allowing it to jump 3 positions, while the BMW 530e climbed 2 spots, to #13, while its arch-rival Mercedes E300e/de was up to #15, but both are still far from the category leaders, the #8 Volvo S/V90 PHEV twins.

The last spots have new faces, with the Tesla Model 3 rejoining the table, in #18, while it prepares to jump to the first half of the table in March, and the Skoda Superb PHEV jumps to #19, and because there are a lot of people looking for a big estate wagon for a reasonable price, the big Skoda should climb further up the table.

Outside the Top 20, we should mention Porsche, that so far had been pretty invisible in this market, but last month it registered 48 Cayenne PHEVs, the best score ever for a Porsche plugin, while the German brand has finally introduced the first units (3, to be exact) of its Taycan BEV, so it will be interesting to see if the "4-door electric 911" can succeed in this PHEV-friendly market, i guess Porsche management would already be happy if its Sports Sedan got close to #20... 

In the manufacturers ranking, Kia is in the lead, but lost share (24%, -1%), and saw Volvo (23%, up 2%) get immediately behind it, while Volkswagen (11%, down 2%) closes the podium. 

Still far from the podium, BMW (8%) is in the 4th position, followed by Mitsubishi (7%). 

thus Article Sweden February 2020

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