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Title : Japan May 2020
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Japan May 2020

Nissan Leaf leads regressing market

In May, some 1.025 units were registered in the Japanese PEV market, down 62% YoY, which is worse than the YTD result (-31%) and also worse than the overall market behavior (-19% YoY in 2020, -45% last month), with the Japanese plugin market highly dependent from the leader Nissan Leaf behavior, with the Nissan EV owning almost half of the market, and because the Leaf has seen better days (-38% YoY)...

...The local plugin market is also on a bad place. The 2020 PEV share is now at 0.7% share (0,5% in May), down 0.1% regarding the 2019 result, and one wonders what can pull sales North of the 1% mark again.

But...What? The current leader Nissan Leaf continues sliding, and the same can be said about the remaining podium members, the Toyota Prius PHEV is down 18% this year, while the Mitsubishi Outlander PHEV is dropping by 33%, so there's really no major hopes for recovery coming from these three. 

Maybe the savior role will belong to the upcoming Toyota RAV4 PHEV?  

On the Honda field, all hopes are going to the Honda e EV, but then again, i believe the model is too niche, abd on the unlikely scenario that the model is indeed a success, will Honda have enough batteries for it?

What's left? Mazda is lauching the MX-30, once again, a model too niche to be a major sales success, Lexus doesn't seem very commited to its UX300e EV, Subaru and Daihatsu are too dependent from Toyota's anti-BEV stubburness, while Suzuki is focusing it's electrification efforts in India...so there are doubts that 2020 will provide the necessary recovery to this market.

The only positive news come from the #4 Mitsubishi Minicab MIEV, tripling its sales regarding last year (fleet deals?), while in #5 we have the Tesla Model 3, that is now the Best Selling Foreign model in Japan.

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