Title : France March 2021
link : France March 2021
France March 2021
Tesla Model 3 #1 in France!
In a red hot market, where BEVs jumped 183% YoY and PHEVs shooted 6-fold in March, plugin sales had their second best month ever, with 29,737 units, allowing the plugin share to reach 16% last month (8.5% BEV), pulling the YTD share to a record 14% (6.9% BEV), which is already a 3% increase over the 2020 result (11%), and the 20% share i predicted for the whole of this year looks well on target.
So, this is what Disruption looks like...
...And Disruption is on display on the last month Best Sellers table, with the highlight being the extraordinary performance of the Tesla Model 3, with the 4,524 deliveries allowing it to become the first foreign model to win Gold in France, with almost 3x as much units as the runner-up Peugeot 208 EV, but also allowing it to join for the first time the Top 10 in the overall market (it was 9th), AND being March's Best Selling Foreign model in France, period.
This is a true historic moment, putting this into context to our US readers, this is like the VW ID.4 in a few months beating the Tesla Model 3 in the USA. Unimaginable, right? Well, that's what happened here to the once all-conquering Renault Zoe...
And adding insult to injury, the Zoe once again failed to win a podium seat, as the remaining podium positions were to the arch-rival Peugeot, with the small 208 EV winning Silver and the crossover 3008 PHEV taking Bronze, thanks to a record 1,571 units, beating the Renault models in both BEV and PHEV categories.
But not all were bad news for Renault, the #6 Renault Twingo EV managed to keep its Stellantis rival Fiat 500e at bay, while the compact Megane PHEV joined the table for the first time, in #19, thanks to a record 423 units.
One of the problems that Renault has in its home market, is that it's holding on the fort almost by its own, as Mitsubishi is basically a non-entity in France, Nissan is living from (hard) discounting the Leaf, and the Dacia Spring is still in its first baby steps, while on the other side of the wall, the Stellantis conglomerate had 7 models from 5 different brands in the March Top 20, 3 (Peugeot 3008 PHEV, Peugeot 2008 EV and Jeep Compass PHEV) of them with record performances. They even allowed themselves to grant Opel an off month...Impressive stuff, isn't it?
Elsewhere, a mention to the record score of the Mercedes GLC300e/de, with 778 registrations, while the Mini Cooper EV joined the table, in #16, thanks to a record 499 deliveries, and the VW ID.3 showed up in (a still discreet) #13, but Volkswagen has brighter news elsewhere, the VW Tiguan PHEV landed on the market immediately in #20, with 417 registrations in March, only 9 units ahead of another Volkswagen landing, with the much antecipated ID.4 starting its career in #21, with 408 units, just one unit ahead of the #22 VW Golf PHEV. Maybe one of the reasons for the ID.3 below par performances has to do with internal competition?
Still below the Top 20, a mention to the 360 deliveries of the Audi A3 PHEV, a new record for the nameplate, while the BMW X1 PHEV had 376 registrations, which could mean that the compact Beemer might show up on the table soon.
Looking at the 2021 ranking, once again the main news is the disruptive force of the Tesla Model 3, that shooted for the leadership, not only of the plugin market, but more importantly, on the overall midsize market, profiting from last month unusual high tide to secure the midsize leadership, with twice the amount of units of the runner-up Peugeot 508 (2,326 registrations). Funny enough, the French midsizer has 42% of its sales coming from their PHEV versions, which speaks volumes about the current electrification transition happening now.
Another model jumping positions is the Mercedes GLC300e/de, going up from #15 to #11.
In the city car category, the Renault Twingo EV climbed one position and gained some distance from the #8 Fiat 500e.
On the second half of the table, we now have the VW ID.3 up to #15, while March saw 3 models joining the table, with the Nissan Leaf in #18, the Mini Cooper EV in #19 and the Renault Megane PHEV in #20.
Looking at the manufacturers ranking, the leader Peugeot dropped 4% in share, to 18%, but it is (still) enough to stay ahead of the runner-up Renault (15%, down 1%), while Tesla (9% share, up 5%) is now closing the podium, ahead of Kia and Volkswagen, both with 5% each.
As for OEMs, Stellantis is the major force, with a commanding 31% share, with the Renault-Nissan Alliance far behind, with only 16%, while the best foreign OEM is the Volkswagen Group, with 11% share.
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